Finding what you’re looking for in 2009?
As a marketing manager, exactly what are you looking for in 2009? Perhaps marketing is nothing more than a subtle blend of recovery, trying to find things we once knew to solve current business challenges, and discovery, locating answers that are “out there” somewhere if we could only find them.
With the goal of trying to finish next year better off than we did in 2008, where should be looking? Current developments on the Web suggest the answer may not just be in looking ahead, but in a getting a better understanding of what we are looking at.
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