Now that consumers at large, not to mention a considerable segment of mid-market, consider that most computer applications should be freely available over the Internet, how will our companies’ make money?
If our customers are will be thinking twice before committing to new advertizing budgets, has the 2.O model reached its limits? If the sources of investment capital are drying up, how will we secure the resources necessary to develop and monetize our value propositions? As Chris Anderson puts it succinctly, do business models based on “giving it away” still make sense?